The Washington Post reported today that the manufacturer of the popular footwear called ‘Crocs’ is in the same boat as many other businesses in our present economy.Having invested heavily two years ago in order to keep up with the burgeoning popularity and demand, the company pumped nearly $200 million to scale up production and distribution of the resin polymer clog/sandal/shoe that really put the ‘ugh’ in ugly - but everybody owns at least one pair, don’t they?My darling has three or four to coordinate with her chic outdoor wear whether for swimming or for pulling weeds, whatever ‘fashion’ calls for: red or blue, black or, her favorite, pink!Worn by presidents (Bush was known to wear them – the president of Crocs wore them with his tuxedo) and rock stars (Steven Tyler of Aerosmith), grandmothers and gurus, they are perfect for wet areas, especially like around our pool and Enchanted Garden as Cynthia likes to refer to it.Too bad that the company made $165 million a year ago but lost $186 million this year and are now unlikely to survive like so many others.Incredible success is no guarantee of sustainable success, especially now!Given the durability of the subject of this blog, it is unfortunate that the light-weight, open lattice-like colorful slip-ons are likely to outlast the corporate structure that created them.
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